No Means No!
When to Take ‘NO’ for an Answer in Sales
Over recent months, a number of Zeek Rewards and Rippln wannabes (and why anyone would WANT to be Zeek Rewards or Rippln after what happened to the millions of people who fell for those scams, I’ve no idea. Zeek Rewards was the biggest ponzi scam in history, with people still desperately trying to get their money back) have appeared or been hyped up anew on the web.
One, in particular, has never shown a profit – even though it’s been running for years – and has a 24 million dollar deficit, so there’s not a chance I’d ever join it. A company that never makes a profit is NOT a company. Be REALLY careful about joining a non profitable company if you’re building a network marketing business in particular. The company I joined is debt free. I’ve no interest in joining another one, especially not a company that can’t turn a profit.
The main idea behind all of these companies is to trade on people’s sense of entitlement about the internet not paying you for using free sites, or for buying stuff. You’re sold on never having to do any work and, frankly, the damage this does over the long term is beyond calculation. There’s already enough people in online marketing with entitlement issues. Anyhow, before I rant on that, back to my current rant. I’m getting bored of these guys pitching me every day, and not taking ‘no’ for an answer.
I’m going to pick one particular instance, not because the person who did it was an awful person or anything (seems like a great person, actually, just maybe misinformed on effective sales tactics) but because this situation was so extreme.
So, I was minding my own business on Facebook when someone I hadn’t spoken to … ever … sent me a message. It was actually somebody I’d connected with a long time ago, but this was the first time they spoke to me. I took a look at his profile. He seemed like a nice enough chap. Interested in online marketing, and health and fitness. Didn’t seem creepy or weird. So, we chatted. After he’d told me a bit about himself, he pitched me his deal.
At this point, he just mentioned he’d got into something with ‘massive earning potential’ and didn’t name it or give me a link, which was cool. However, I’m not in the market for anything right now, so I replied saying: “Cool. Give me the link to your online project and I’ll share it with anyone who’s a fit for it. I’m already set up and making a full-time living working part-time online, so I’m not looking for anything right now, but I’m happy to refer people.” Then I told him what I was involved with, and he replied with what he was involved with. So far, so good… except that his deal was the unprofitable company that has a ridiculous deficit.
Aside from the company… a few alarm bells began to ring. First off, he used the ‘for everyone’ line, which always flags up newbies to me. Nothing wrong with newbies, but they tend not to have the online etiquette thing down yet. I told him I’d refer people to him if I met anyone looking for this non profitable entity. Then, the next alarm went off.
He re-pitched me the biz-opp side of it.
I assured him: “Like I said, I’m not your prospect but I’m happy to refer you business.”
He then pitched me again on the customer side…
This went on for 3 DAYS!!!
In the end, there was not a chance I’d refer any business to the guy, even if he moved to a better company, because I just wouldn’t want my friends to be taught this way of prospecting. I didn’t think it was possible to have a lower opinion of the company than I did, but after 3 days of having it forced on me, I really couldn’t stand the company by the end of it. My feeling about him was … well … I don’t like judging people purely on a bad prospecting experience. Maybe he’s new and enthusiastic, and he seems friendly and not the kind of cheesy salesman you’d usually get this treatment from, but I’m not likely to buy anything from him in future (regardless of what company he’s in) because of this experience. Obviously, if he learns better ways to prospect, and he joins something better, I’m willing to give him a second chance. Otherwise… not happening.
I wish him the very best, but I hope that he learns some attraction marketing strategies as a matter of urgency.
The moral of the story? If someone gives you a soft ‘no’ in sales (A.K.A. A ‘BS objection’) you can push a little. However, when you get a hard no, do not continue pitching for 3 days. No good will ever come of it, and you’re missing speaking to the people who actually want what you’ve got!
P.S. Here’s 10 days worth of free attraction marketing training if you think you might be this guy, or you don’t want to become this guy. Oh, and for those of you who don’t expect everything for free, there’s a paid upsell at the end of it that I highly recommend. For the rest of you, though, just grab the free. It’s how you’ve been trained. I get it.