How Are There Any Newbies Left?
Are You a Newbie Online?
How? Seriously, how is ANYONE a newbie online? I’ve been online since 1986, and I’ve been doing business online since 1999. Surely, by now, this stuff should be mainstream. Yet every few days I encounter someone who claims to be a newbie.
Hey, there’s nothing wrong with being a newbie. I just don’t understand how anyone can still be new to the online world. How is it even possible to stick your fingers in your ears and say “la la la la laaaaa” to yourself for so many years that you miss the entire online revolution? Not judging. I’m just super-curious as to how this is even possible.
Why am I posting about this? Well, it was inspired by a comment I got earlier on Facebook. I posted about the fact that the market’s about to change, and that I will share the info with my clients first, then my team members, then magazines, and finally on Facebook. Someone was offended by this, wondering why I wouldn’t share with newbies from the start too.
Here’s the deal. Newbies don’t get it. Look at the pic above. Pretty mean, huh? Now imagine that the word ‘newbies’ is just the title for that, and the people in the pic are pointing out of the picture at some new piece of tech or new technique. THAT is the mentality of late stage newbies. They do not take new opportunities seriously. They point and laugh… for years. They are NOT pioneers. They are not early adopters. They are mainstream, at best. In many cases, this late in the game, they are ‘laggards’. If this terminology is alien to you, I explain it all in this magazine article: Curves and Busts. It is the bell curve. It applies to all business and culture. You must understand this. If you don’t, you’ll never speak in the right way to your ideal market.
Are Newbies Bad?
No! Newbies are great, when you’re selling step-by-step ‘how to’ products at the beginner level. They are, however, a freaking nightmare if you’re looking for the right people to beta test something. By the way, this goes for writers just as much as it does for online marketers. If you’re putting together a beta reading team for your book, don’t include people who never read. They’re newbies. Not the people to beta test anything, ever… with one exception. If you’re selling a book that’s for total newbies, you’ll need at least one newbie to read it. Other than that, keep the door bolted if you’re at the early stage of anything with these guys if you’re in an established market. If they’re laggards in the market, they will not understand or succeed with anything new or advanced. No matter how much they are offended by being excluded, you’re doing them the best favour by standing by your word. They will derail the process, and – more importantly – the process will derail them. We all have a duty to protect newbies from themselves. Don’t over-face them. Let them move at their own pace until they can balance. Ninja strategies will not help them. They will be hurt by them.
If you’re a newbie, be kind to yourself. Push yourself a little beyond your comfort zone, but don’t go from learning to walk to learning to walk on a tightrope on the same day. You’ll fall and hurt yourself. First, learn to jog. Then learn to run. Then learn to ride a bike. Then learn to roller skate. Then learn to ice skate. When you’re comfortable on one skate, look at tightrope walking. Not before.