I’ve taken a bit of a break from my blog, and I’m not about to apologise. Blogging is a marathon, not a sprint, and I’ve blogged every month since 2008, so every now and then I take a couple of weeks off to mull things over and refresh my blogging palate.
Sometimes, when I do this, I have an adventure from which a story springs, which I’m able to share with my friends in the blogosphere when I return. That’s EXACTLY what happened this time and, my friends, it is a doozy!
Daegan Smith is a Word Nerd
I went to a marketing conference. It was the first ever UK Internet MLM Summit. The moment that made the whole event for me came from someone I did not know well at all … Daegan Smith.
Obviously I’d heard of Daegan but, somehow, I’d managed to avoid being on his list. While I knew OF him, I didn’t really know him at all. I had no expectations. Then he began to speak, and I was blown away. He was a… WORD NERD!!!
The Hero’s Journey
As the words rolled from his tongue (the man has an almost hypnotic voice), I realised that even though I was in a room with marketers, I could just as easily have been surrounded by authors and members of the writing industry.
He spoke into my word nerd heart as he described the process of putting together an email campaign in the manner of a novel. Although he didn’t use all the same terminology we bookish types use when geeking out on such matters, it was clear he was talking about everything from the fictive dream to the emotional arc. When he started into the archetypes, I nearly lost it. I’ve been writing about just this subject in my new book, How to Build an Author Platform.
I sat between two male nerds. The three of us were writing so fast that I felt sure a pen-related injury was imminent. I said, to neither of them in particular: ‘Do you think most of the people here have ANY idea how valuable this is?’ They answered ‘Nope’ in unison and continued to scribble every golden nugget.
Where Do You Find Wisdom?
If you are a writer, keep your eyes and ears open wherever you are. It may be that you are a public sector procurement specialist by day and a writer of science fiction by night. Great. Don’t be surprised, though, if The Muse doesn’t bother to show up at a Sci-Fi conventions, but hits you – instead – in the middle of a meeting on tendering legislation.
If you are a marketer, you may hear the most insightful slice of wisdom on a webinar with an industry leader. However, you might also hear it while listening to toddlers negotiating over their toys. You just never know.
Be wary of segmenting your life too much, and missing the stories that cross the bridges between the different islands on your own idiosyncratic lake of existence. All of this stuff connects in the end. We are story-telling creatures, and that’s what makes us so special.
Have you noticed this in your life? Leave me a comment and share your thoughts and experiences.