Attraction Marketing Rule 3: Be Different
Yesterday, I talked about being yourself. Today, we’re talking USPs. Unique Selling Points. What is your USP?
When you look at the person you are, what makes you different from the next person? That is key to defining your brand.
For instance, I’m a word nerd. I’m completely unemployable. I’m English, and I was one of the pioneers of internet marketing. In other words, I’m an indiepreneur. What are you?